Using Wave Line
Analytics

Analytics

Gain valuable insights into your business communication performance with Wave Line Analytics.


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Overview:

Wave Line Analytics provides detailed insights into how your numbers are performing, helping you track ad-related performance, operator efficiency, and customer engagement. Key metrics include:

  1. Performance Insights: Understand how your numbers are performing, especially if they are tied to ad campaigns.
  2. Operator Answer Rate: Monitor how effectively your operators are handling inbound calls.
  3. First-Time Callers: Identify new leads by tracking first-time callers to specific numbers.
  4. AI-Generated Summaries: Get a concise AI-generated summary of the calls within the selected date range.

Timeline Selection:

Users can customize the analytics view by selecting a specific timeline. Simply press on the dates in the top-right corner to choose the desired range.

Response Statistics:

The response statistics provide a breakdown of call outcomes within the selected time range:

  • Inbound Calls: Total number of calls received.
  • Outbound Calls: Total number of calls made.
  • Aborted Calls: Calls where the callee hung up before reaching an operator or were likely from a robot (if IVR is enabled).
  • Completed Calls: Calls that were successfully handled by an operator.
  • Missed Calls: Calls that went to voicemail, requested a callback (if queueing is enabled), or hung up while waiting for an answer.

First-Time Callers:

This metric highlights the number of calls received from individuals who have never called a specific inbox-managed phone number before within the selected time range. This is a strong indicator of growth in new customers, especially for numbers promoted in advertisements.

Call Trends:

At the bottom of the page, a graph displays the number of calls per day, broken down by phone number. This allows you to:

  • Identify trends across all numbers associated with your inboxes.
  • Analyze performance and draw actionable insights to improve communication strategies.

Wave Line Analytics empowers you to make data-driven decisions and optimize your business communication efforts.

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